Sunday, November 30, 2014

One of My Most Useful Tools

One of my most useful tools is Pushbullet for Android and Chrome devices. For those of you who don't know, Pushbullet will save any link you want and then sync it to all the devices that you set up. So say for instance, you are thumbing through your Twitter feed, and you come across a great article that you open and want to finish later. Well just share it,  and choose Pushbullet. It will sync to all your devices, or just a specific one. Once it's in your Pushbullet, you can then share that link through sms, email, or to another app.
Then there's the mirroring feature that I use on Chrome. If you're on your desktop working, you can sync Pushbullet to show your sms messages or any pushed links. What's great about this, especially for me if I am working on a client's website with them, is that they can text me their input, and I don't need to pick up my phone. I can reply right from my desktop through a pop-up window! Talk about efficient!
I have all my client's website links stored in Pushbullet, so at anytime on my phone I can view them. I also have links to blogs that I'd like to read later. I even have a how to video saved for a day where I have time to change my memory stick in my Chromebox.
The newest features are Channels and Add Friends. Channels lets you subscribe to feeds that you might be interested in. Add Friends will let you share to your previously selected friends, and push links to them.
One other feature that I use a lot is their version of Copy to Clipboard. You can select any text, and push that text to Pushbullet and sync it to all your devices. So for instance iI want to copy a paragraph I highlight it, then I choose share from my menu, the choose Pushbullet. Now I have synced that paragraph to all my listed devices! Great feature.
While these are great features, my favorite and most useful are still the copying and syncing links, as well as the mirroring to my desktop screen allowing me to reply.

So definitely check out this app. It has overtaken all my others as the one I use most.

Oh yeah, I almost forgot. Its' FREE!


Tuesday, November 25, 2014

Different Ways On How To Use Your Website


So I recently had a client ask what were the ways that other clients use their website and which is the best? Well, I said, there are a few different ways to use a website, the best way depending on what you want your website to accomplish.

I have a client who is using their website to get her brand out there. She concentrates on a nationwide customer base. For the type of traffic she wants, when building her site, we concentrated on website verification, SEO, and daily monitoring of analytics to make adjustments. We have an aggressive daily social media plan in place. We try to collect all the info we can from her visitors, and have a news letter campaign. She also blogs once a day on content related to her product, sales, promotions etc... For this type of website to be successful, you need to be aggressive in all forms of marketing and media. Her website has been consistently getting more traffic, and her business is seeing growth in sales. So for her, that is the best way to use her website.

Now on the other side of the spectrum I have a client who owns a pizzeria. His business is successful. But the way he uses his website is completely different. He concentrates all his attention on his current customers. His website is designed, not to reach to the ends of the earth, but only in his surrounding towns.  Other than Yelp, there is no real social media campaign. Analytics and SEO do not interest him. The primary goal of his website is to make it easy for the surrounding businesses and repeat customers, to get their lunch and dinner orders, as well as any catering orders, processed through his website directly from a PC or mobile device. His website has rich pizzeria type colors, and vibrant HD pics of all his dishes. As soon as his website opens, you are brought to his daily menu! No playing around here, right to the product! And the key feature is a click to call button I installed, which is on every page. So as soon as you find what you're looking for, click the icon and a call is placed to the store. Simple, cut and dry.So for him, that is the best way to use his website. 


And then in the middle of the road I have a client who's website does well. She is a blogger and also has her own Youtube channel. She relies on her blog and video to get her word out. She is not getting the most from her website, but it is still generating traffic. Her biggest misuse is promoting in the wrong direction.  I follow her blog and Youtube channel. (this makes it easy for me to know when something new is posted so I can
add it to her site)
Youtube and Blogger will send notifications out to her followers whenever new content is posted. Where she makes her mistake is, she'll go on FB or Twitter, and promote either that new blog post or video. But why is that wrong? Well let's use her blog as an example. All her blog followers have already received a notification about the new post. But what about her Youtube followers? Granted there will be a bunch that follow both her YT and Blog, but what about the ones who only follow one of them? Maybe they don't know about the other? Maybe they haven't shown interest in the other because they haven't been exposed to it. Then what about all her followers on Twitter or FB that don't like blogs but like videos, and never click the blog links? Here's where her website would shine. If she promoted the blog n Twitter or FB, linking it to the website, then every Twitter and FB follower would go to her website and see all her work. On her homepage, you'll find  her latest videos, blogs, calendar of events, Twitter and FB feeds. You could subscribe to her website or become a member, and receive news letters. Viewers who maybe didn't know or weren't interested in her blog let's say, will now see it and maybe take a closer look. A viewer could choose what to look at, or what to follow right from the site.
The point here is choice. The choice of viewing  4-5 different types of media laid out in front of them, as opposed to just one blog post. By giving them that choice, you're showing more of your work, and more people will subscribe and follow, generating more traffic to your website. That WOULD BE the best way for her to use her site.

So there are 3 different circumstances, and 3 different ways to use your website. if you fall into one of these categories, then try one of these methods out. Or contact me and maybe I'll have some good advice for you to use.

Visit us at SMR Website Design

Sunday, November 23, 2014

3rd Day With Webydo No Signs Of Slowing Down

So this is the third day using Webydo. It's been the best day yet. I am now moving around the editor more fluently. My speed in building objects and placing them has increased dramatically. I am now moving around the editor instead of stumbling around the editor.

The one thing I've found to be the hardest task, is customizing fonts. There is so much to go through. Yesterday it took me about 2 hours to build one page to the point where I was happy with it! On my other editors, 2 hours and I usually have the entire basic structure built. So tonight was a breakthrough for me. I built a very text heavy page, (pricelist) in only about 45 minutes. I then built a contact page complete with a Google map embedded in it in 15 minutes. The pricelist page had three different fonts and three different sizes, as we'll as bullet points and a link.

So as I go along, my first impressions of this editor were that it was slow and tedious and a little tough to navigate. My impression now has definitely changed. I now see the flow of the tools in the editor and how efficient working with it really is.

Again I do like Wix very much, and both editors have their strengths and weaknesses.

My current experiment of building two of the same websites with each has been eye opening. In this case, the Webydo site looks more dynamic, and had a couple of rich visual features that set it apart. But in  my prior test, the Wix editor did do a nice job on a less visual type of site.

I think my decision on which editor to use will inevitably be decided by that particular project.

Hopefully my client picks up my Webydo website and I can then show you all what it looks like.

Started Using Buffer

So as a small business in web design, social media is one of the most valuable tools in my toolbox. Twitter, Google+, LinkedIn, Facebook, are the big ones (although I refuse FB and am hoping Ello takes a place up front).

More recently Twitter Planner has been an awesome experience.

So there are a few services that let you post to all at once saving you time. I do use Hootsuite. But they are expensive and their free plan only gives you three accounts. So I am going to try Buffer.

On a recommendation, I was told that you get four free accounts, which is what I have, as well as analytics and scheduling.

So hopefully this will work a little better than Hootsuite. My biggest problem there is their mobile app does not offer Google +.

So I'll keep you posted on how it works.

The other great thing is that IFTT does use Buffer (not Hootsuite). I use IFTT for some personal things, mostly family pics. But now I can use it for Buffer too. That may be the deal breaker for Hootsuite.

So we'll see how it goes.

Saturday, November 22, 2014

2nd Day Working With Webydo

Well the first day on Webydo was slow. Feeling my way around the vast customization tools and settings was time consuming. But the amount of control you have is tremendous.

One of my biggest issues was a social media bar which Webydo does not have. So what's the big deal, just get an image for whatever icon you need and link it rt? Well the only problem is you have to purchase the image of that icon. That can get expensive if you have many sites, as well as tedious to find the rt colors. As far as getting the image online, the problem is that you don't own the rights and actually can be sued. I was told this by a lawyer so I'll take his word for it.

So I turned to POWr, which makes a bunch of different types of plugins. They make some for specific companies such as Wix and SquareSpace. But they also will let you embed with  HTML <script> and <div> tags that you can put right in.

POWr is great because you can customize every aspect of the icons, square, round, color, background etc... Really makes a great looking social media bar. When you can match those colors to your website theme colors, it brings the ui to a new level.

So I am still continuing with Webydo. As I said on a post the other day, the clarity and vibrancy of the features just make the website jump off of the screen.

So what I did as sort of a test, was build the website for my client using one of the most popular and powerful editors out there in  Wix, and then I built the same website on Webydo. Ive used Wix many times before, and it's a great design editor. So I sent them both to my client, and we'll see which one she goes for.

Obviously I will not be doing this for every client, this is just my experiment. But so far everyone I've showed them to side by side say they like the Webydo one better. So I'm curious to see what the client picks.

There is also another thing I noticed. The Webydo website does load much quicker than the Wix site. Both sites are basically the same with the same elements on the same pages. I was told that Webydo uses Google's servers while Wix uses their own. That could be the difference.

So that's where I am with Webydo.
I'll keep posting as I go.

Friday, November 21, 2014

1st Website Build Using Webydo

Well I started using Webydo for an actual client's website. While it is taking considerably longer then let's say for ex. a Wix site, the designer page turns out some beautiful looking work. After watching all the tutorials and looking through the knowledge base, my first thought was to recreate a website I had already built. This was a mistake. All it did was frustrate me.
So I decided to start with a blank template and work on a website that had not been built yet. Much easier task than trying to copy a website.

There are still a few tools missing that I'd like to see such as a social media bar, but that can be worked around.

So far I am really liking the editor. It really does produce sharp, clear text and colors. And as I get used to all the   features, you really can see the incredible amount of control you have over every single item you put on the site.

So here are a couple of pages I am playing around with.

Thursday, November 20, 2014

I Abandoned Webflow (for now) Trying Out Webydo!

Well after one night of using Webflow, I became very frustrated. On a suggestion from  a fellow twitter follower, I started working with Webydo. So this is my first day with Webydo. Its very different than the editors I'm used to. But it went smoothly the deeper I went in. I decided to take one of my client's sites and reproduce it using Webydo.
It started off slow, but moved along smoothly after a couple of hours. There are some features that are either missing or that I just haven't found yet, such as a social media icon bar, or a membership login button. So I will continue using this for awhile, at least until I finish replicating my clients site, and maybe building another one for a potential client. I will keep the blog posted with my experiences.