Everyone is talking about how your website must be responsive. This is very true. Google, as of April, had started penalizing sites for not having mobile versions. So having a responsive website is now essential to continue having high index rankings.
So what does Responsive mean? Simply, a website that is responsive will look the same no matter the size of the display it is being viewed on. Most website designers offer their sites as fully responsive as it is built into the coding language they are using. This means that they will design the website once, and when viewed on another size device, the program takes over and automatically puts the text, images, etc… into the spots that it deems fit. This makes it very easy for the designer/developer s they only need to build the site once.
But now what if you do not like the placement of these items on the mobile version? Well you are at the mercy of the program. So how do we get around this? Is there another solution to let me place these items where I want? That’s where the term Adaptive comes in.
So what is Adaptive? Adaptive editors let you create your own responsive website. Instead of the program assigning your items, it let’s you put them wherever you would like. This means that your mobile, tablet, and desktop versions can be completely different from one another. Or they can be similar leaving out features that may work well on desktop, but not so well on a mobile device. Adaptive editors give total control to the ability of designing any given version of a website, any way the designer sees fit. I have clients that have completely different mobile versions than their desktops and I have clients that have almost exact replicas on each display type.
So do not look down on adaptive editors. They may not receive all the spotlight responsive does, but they deserve much more.
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