I am always preaching to my clients about website simplicity. Meaning in order to get your services across to your site visitors, the data must be presented in a clear fashion which simple design accomplishes best.
So when a new visitor lands on your site, what is the information they are for most?
What many call it the About section, I call the About and Services Section. Why? Well, I feel a good about section will tell not specifically about only the business, but about how their services and expertise in their field will help their customers.
A good about section will clearly display the services offered and how they can help a potential customer. It usually is the first section under the header and below the fold, although a newer trend is to keep the header smaller so the services section is showing above the fold which enables it to be seen upon landing on a site. doing this pulls the viewer down the page to see the section.
Most of my clients never realize how important this section of their website is in our initial discussions. But if you use your own experiences when making a purchase online, think about how long it takes you to view the reviews of a product? In most sites, it is the 1st or 2nd highest viewed page on a site. People want to hear how others who have purchased the product or service liked it, and what their experiences were. I know I almost never purchase a product if it has more than 2 negative reviews. That’s powerful, free, advertising.
While it is obvious that every business needs to have a contact section, it is not always obvious of how important it is of how accessible it should be. While classic styled websites have always shown the contact section as its own page, it is now recommended that it have its own section on every page. This way a site visitor never has to look too far to be able to contact the site owner.
So take a look at your website and make sure these sections are built and designed to perform. They could be the difference between gaining a sale and losing a sale.
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